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A Unified Brand Message: The Art of Storytelling

A Unified Brand Message: The Art of Storytelling

The Power of Storytelling: To establish a coherent brand voice, your company must create a coherent brand message. Storytelling can be the key to this seemingly difficult task.

Brand Voice: What does your brand sound like?

Brand Voice: What does your brand sound like?

Everything that is said and done defines the brand voice.

Bird Brain: Understanding Twitter Analytics

Bird Brain: Understanding Twitter Analytics

Where to find Twitter Analytics and What They Mean

The Subconscious Effectiveness of Negative Campaigning

The Subconscious Effectiveness of Negative Campaigning

We ask ourselves– Why can’t there be fair play? Why does a politician have to degrade another? So, if viewers dislike being shown these ads, then why do politicians put them out? The answer is simple: because it works.

Social Media Tactician: Donald Trump

Social Media Tactician: Donald Trump

With the 2016 presidential election fast approaching, candidates not only need to win in debates, but also make ground on the social media front.

Taking Advantage of Branding Opportunities

Taking Advantage of Branding Opportunities

A little known fact about branding is that there are certain periods during people’s lives when they switch their brand loyalty.

TED Talks: The Importance of Digital Storytelling

TED Talks: The Importance of Digital Storytelling

We must shift our narrative away from selling and simply pushing the message out, to creating a conversation within the context of the crowd.

Growth Hacking for Your Business

Growth Hacking for Your Business

Growth hacking is a marketing technique used by businesses to garner engagement, awareness, and ROI.