Being able to identify the correct segments and groups is half the battle when marketing and an ethnography is a great tool to help accomplish this task.
Follow The 4-1-1 Rule: For every one self-serving tweet, you should retweet one relevant tweet and most importantly share four pieces of relevant content written by others.
Engaging content comes from sources of inspiration, insights, and information: News from publishers, Peers on LinkedIn groups, Thought leaders and Brands.
Fall in love with the brand, the brand will speak to you. Listen to the “snap, crackle and pop” and bring the brand to life. To create that brand magic start with a sound brand strategy.