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Growth Hacking and New Business

Growth Hacking and New Business

Predicting trends and patterns of customer behavior through this process is called predictive analytics.

Creating a Roadmap for Company Growth for Women

Creating a Roadmap for Company Growth for Women

Businesses need a new framework to strategically assess how to best grow their business in the new economy.

How To Use Periscope To Help Your Events

How To Use Periscope To Help Your Events

How To Use Periscope to Help with Your Events By Chris Largent, Marist College Intern What is Periscope? Periscope is a live streaming service app that came about in 2014. It was created by two people, Kayvon Beykpour and Joe Bernstein, who were inspired while traveling abroad in Istanbul. This app, accessible on both Android […]

Effects of Macro-Environmental Factors on Your Business

Effects of Macro-Environmental Factors on Your Business

There are so many factors to keep track of but try not to get overwhelmed. Focus on what your customers like and value the most

The Subconscious Effectiveness of Negative Campaigning

The Subconscious Effectiveness of Negative Campaigning

We ask ourselves– Why can’t there be fair play? Why does a politician have to degrade another? So, if viewers dislike being shown these ads, then why do politicians put them out? The answer is simple: because it works.

Social Media Tactician: Donald Trump

Social Media Tactician: Donald Trump

With the 2016 presidential election fast approaching, candidates not only need to win in debates, but also make ground on the social media front.

Ethnographic Research Marketing

Ethnographic Research Marketing

Finding out how your customers behave on a day-to-day basis can provide you with insight on how to market more efficiently to them.

Taking Advantage of Branding Opportunities

Taking Advantage of Branding Opportunities

A little known fact about branding is that there are certain periods during people’s lives when they switch their brand loyalty.